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Made for Latinas · 🇲🇽 🇺🇸 🇪🇸
We are Valeria, Sofía, and Rodrigo — a passionate team with a simple mission: to help you take control of your makeup.
CLARA was born because we got tired of the chaos. Of messy drawers, of looking for lipstick five minutes before leaving, of being late due to a disarray that had a solution.
So we created the bag we wanted for ourselves — clear, practical, beautiful — and decided to share it with others.
We focus on Latina women in the United States, not by accident, but by conviction. We believe that we are a powerful, passionate, and hardworking community that has historically been underrepresented in the beauty industry. That changes today.
Each CLARA bag is a small gesture of order amidst a busy life. Because when you know where everything is, you start your day calmly — and sometimes, that changes everything.
Today we start online, in the USA. Tomorrow, wherever the Latinas who need us are. Because Latin America lives in us, no matter which city we open our eyes to every morning.
We created the bag we always wanted — clear, practical, and beautiful. And we decided we couldn't keep it to ourselves.
— Valeria, Sofía & Rodrigo 🤍Three pillars, one vision
Designed for the pace of a busy life. Everything visible, everything at hand. Without wasting time.
Designed for Latina women in Mexico, USA, and Spain — their style, their needs, their culture.
Because you don't have to choose. The CLARA bag is functional and elegant at the same time — always.
Discover the clear bag that is already part of the routine of thousands of Latinas.
See the Clara Bag