About Us

ABOUT US

We are a small team with a simple mission: to help you take control of your makeup.

CLARA was born because we were tired of the chaos. The messy drawer, searching for lipstick five minutes before leaving, being late because of disorganization that had a solution. So we created the bag we wanted for ourselves — transparent, practical, beautiful — and decided to share it with others.

We focus on Latina women in the United States, not by accident, but by conviction. We believe we are a powerful, passionate, and hardworking community that has historically been underrepresented in the world of organized beauty. That changes today.

Every CLARA bag is a small gesture of order amidst a busy life. Because when you know where everything is, you start your day calmly — and sometimes, that changes everything.

Today we start online, in the USA. Tomorrow, wherever Latinas who need us are. Because Latin America lives within us, no matter which city we open our eyes in each morning.

Thank you for being here from the beginning.

— The CLARA team 🤍